Welcome
Extra Joy Creative is a franchise-building consultancy
and creative development company dedicated to
turning ideas into enduring, multi-platform brands.
With extensive experience in toy invention,
content development, and production,
we partner with creators and companies to
offer strategic guidance, innovative solutions,
and specialized expertise at every stage of the process.
Meet the Team
Services
At Extra Joy Creative, we approach every project with innovation and originality. Our process is centered around understanding your unique needs and delivering tailor-made solutions that exceed expectations.
We don't just create ideas - we build worlds that can grow.
Create Worlds
We dream up original kids and family IP - characters, stories, and worlds made to live everywhere, from screens to shelves.
Grow Your Franchise
Grounded in deep knowledge of the kids and consumer space, we take ideas and help them grow into bigger, brighter franchises across content, toys, and products.
From Spark to Finish
When you don't have the resources, we bring the strategy, oversight, and execution to your project and get it across the finish line.
Jake Stevens
Kubik Entertainment
“I was super impressed by the
volume and quality of ideas
EJC brought to the table.
Each concept is rooted in real
industry insight, uncovering a clear whitespace opportunity with
substantial market potential.
The only challenge now is
picking which one(s) to run with!"
Helen de la Cruz
Spinmaster
"My team and I always enjoy
working with Kiyomi and Leore.
Their ideas are consistently
innovative and offer a fresh, thoughtful perspective that
stands out every time."
Christine Kim
IP Creator
"I'm having the best time
working with this team.
They're helping me turn my IP
into a franchise that's bold,
pitch-ready and bursting with possibility. EJC is smart,
savvy, wildly creative and
just the right amount of
EXTRA."
Projects
New IP in development. Reach out to learn more!